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Most online merchants see their online shop and their ebay shop as too completely different platforms. Normally with different prices and different customers yet strangely selling the same or similar products. If you own both an online shop and an ebay shop or have an ebay account of some sort you will have noticed how much easier it was to start selling straight of the mark with ebay and how hard it has been marketing your online shop and getting new visitors let alone new customers. You will have also noticed your profits will be different due to ebays ever inflating fees.
First off I just want to answer the question “What is content?”
Content is everything you add to a website when you have finished the design: Text, product images and videos.
But why is content so important?
There are a few reasons why content is so important the first one starts when you first develop a new website. A lot of people think if you want a good website you come to a design company like us and we create something amazing for you. Well this is true but before we can start we need you to compile some content and the more the better. Images and text are a really good start write down as much information about who you are and what you do as you can. Take pictures of your products and write about them the more content you can create the better the design will be as we can then start to design the site around your content and not the other way around. A great example of fantastic content is on the apple website. The design is very simple but the product information and images are great making it one of the best looking online shops about. Click here to visit Apple
Lots of online stores nowadays offer free delivery with certain orders the most popular offer is spend X amount or over and get free delivery. But should you be offering this to your customers and at what value should you offer your customers free delivery? £10? £50? £200?
Well it all depends on your products and the cost to deliver them but if you want to use a free delivery offer to drive your average sales value up then just follow these simple steps:
First off you need to know your current average order value this is what the average person spends on your online shop. With the ecommerce packages we provide, our stats will tell you this but if your ecommerce package doesn’t tell you then just add up all your orders and divide them by the number of orders you have… so if you have ten orders then add them up and divide that number by ten.
